Ford possesses teamed up using interpersonal activity designer Zynga that will sponsor just what exactly there are dubbed the actual globe's biggest " Words With Friends " game to encourage their 2013 Escape model.
On Tuesday, Nov 15 (that's today), from 11pm for you to night time EST, fans while in the U.S. can with every play Words With Friends next to super star Jenny McCarthy, that will probably be with an occasion within Los Angeles. While these people do, an entire reveal photograph belonging to the new 2013 Ford Escape will be shown with massive screens. The brand-new Escape will debut at the Los Angeles Auto Show tomorrow.
"We're labelling them 'Jenny McCarthy opposed to your world,'" Worthem said.
Ford picked McCarthy - an actress, model, and former Playboy Playmate from the Year - because, "Number one, we all wanted someone exactly who represents the sport and may end up being actually fun," the girl adds.
"By discovering the brand-new Escape through a favorite social game similar to Words With Friends, Ford will be able to increase its accomplish past common social routes that will mobile or portable towers this indulge some sort of wider audience," stated Matt VanDyke, director regarding U.S. advertising sales and marketing communications with regard to Ford, in a statement.
That larger visitors comprises younger professionals, which Worthem states is the target for this special initiative.
The Words With Friends occurrence is definitely the initial inside a group of cultural gaming initiatives to often be brought out within Escape Routes, an upcoming online interactive reality line that may element six clubs with a pair of that may vacation around the world and contend in digital and also real-life challenges.
According to Worthem, Ford will begin casting for Escape Routes round the exact time the motor vehicle can be exposed on Tuesday. Escape Routes could premiere on the different electronic digital platforms in Spring 2012.
Other Zynga game titles include CityVille, FarmVille, FrontierVille, Mafia Wars 1 and 2, and Treasure Isle.
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