Ford features teamed in place together with social game developer Zynga to be able to sponsor just what it has dubbed the particular globe's largest " Words With Friends " game to market it's 2013 Escape model.
On Tuesday, Nov 15 (that's today), through 11pm to be able to midnight EST, enthusiasts in the U.S. can certainly along participate in Words With Friends towards celeb Jenny McCarthy, who'll be at production inside Los Angeles. While they do, a complete uncover photo with the fresh 2013 Ford Escape will be subjected on huge screens. The innovative Escape will probably debut for the Los Angeles Auto Show tomorrow.
"We're phoning the idea 'Jenny McCarthy versus the world,'" Worthem said.
Ford preferred McCarthy - a great actress, model, in addition to past Playboy Playmate from the Year - because, "Number one, most people wished a person who represents the sport allowing it to always be really fun," the girl adds.
"By revealing the revolutionary Escape through a hot interpersonal game like Words With Friends , Ford is qualified to expand it has the get to over and above conventional cultural channels to portable websites of which indulge your larger audience," said Matt VanDyke, overseer regarding U.S. internet marketing devices to get Ford, in a statement.
That wider audience consists of beginning professionals, which Worthem states that is the targeted because of this distinct initiative.
The Words With Friends event is going to be the best inside a line with public gaming initiatives to become introduced as aspect of Escape Routes, an impending internet active actuality string that may function six coaches and teams with a pair of that should journey in the uk plus remain competitive with exclusive as well as real-life challenges.
According to Worthem, Ford will start out casting for Escape Routes round the very same time period the vehicle is revealed on Tuesday. Escape Routes will signature using a different handheld podiums within Spring 2012.
Other Zynga adventures include CityVille, FarmVille, FrontierVille, Mafia Wars just one in addition to 2, and Treasure Isle.
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