Hot! Planet Fitness Flexes Its Real Estate Muscle Boston Business Journal

Planet Fitness is definitely expanding more rapidly when compared with an angry Hulk, growing out a dizzying availablility of their no-frills gym franchises within the Bay State and also across the country because the item exams this seas for your probable public share offering.

To always be sure, your Dover, N.H.-based fitness-center cycle legendary for its cut-rate membership rights charges as well as a good marketing blitz poking fun at hard-core body builders has seen mind-blowing increase in latest years. In Massachusetts alone, 19 Planet Fitness franchises possess popped considering that 2008, sending their regional retailer depend to be able to forty five as of this particular week.

That number is anticipated to double with a very few years, building the cycle on the list of very few shops in order to expand, let alone retain its existing space, considering that financial system ersus ugly turn.

As such, the business flexes considerable clout as soon as the idea pertains to scoping available in addition to reducing terminology pertaining to likely locations.

We re also thinking about maybe countless spots all over that country, said Michael Grondahl, some sort of co-founder connected with Planet Fitness.

For decades, private landlords frowned when renting room to be able to exercise stores in just searching or even remove malls, fighting gyms consumed way too many priceless storing spaces as well as contributed needed that will funneling consumers to help adjacent shops. But that has been just before .

Read more: Position involving strength: Planet Fitness is growing with a rapid clip . as well as weilding its clout by using local landlords

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